Danielle Corcione

Danielle Corcione

Journalist, copywriter, editor

politics, technology, social justice, personal finance, business, food, music, books

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What Customers Want from Social Commerce

"Brands that want to enter the social commerce space should first have a basic understanding of how it works on popular social channels."

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Snapchat for Business: Everything You Need to Know

"Unlike most social networking platforms, the app's messaging services are entirely mobile-based, so if you want to use Snapchat for your business, your smartphone will become a crucial marketing tool."

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4 Strategies to Build and Track Audience Engagement

"While you don't need to analyze every single metric, you should focus on specific measurements that work toward achieving an established goal."

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YouTube for Business: Everything You Need to Know

"As an individual user, the site appears to be straightforward. But what about small businesses?"

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Promoting Diversity: Why Inclusive Communication and Involvement Matters

"As a small business owner, you can make a difference by starting small in your own office. Consider educating your employees on inclusive communication."

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Why Design Matters for Small Businesses

"Your landing page should set the tone for your company and provide important information, making it easy for your audience to understand what products and/or services your business provides."

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How to Design an Effective Website

"A bad design will cost you more in the long run if you dismiss the idea of hiring a web designer."

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How to Use Social Media for Customer Service

"'It's not as simple as simply running your own social media account, because there's a lot of accountability to the public, and with a platform comes a lot of responsibility.'"

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Video Marketing 101: Tips for Small Businesses

"With the rise of multimedia posts across platforms, videos have particularly become more widespread and common."

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Effective Marketing Needs to Be Authentic and Story-Driven

"Heartwarming and captivating stories help connect consumers to a specific product or service."

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What's the Best Legal Structure for Your Freelance Business?

"Being self-employed inevitably makes tax season complicated. That's why many freelancers have chosen to establish their own businesses legally."

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The State of Small Business: Nebraska

"Fortunately for entrepreneurs, Omaha's young professional community is committed to fostering inclusive, diverse partnerships."

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Starting a Freelance Business? Avoid These Key Mistakes

"The freedom and flexibility of full-time freelancing are huge draws for people who choose this career path, but these benefits also come with downsides."

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Social Media for Business: A Marketer's Guide

"If you want to create a successful social strategy, you should familiarize yourself with how each network runs, the kinds of audiences you can reach on that network and how your business can best use each platform."

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Should You Check a Job Applicant's Credit History?

"If your company wants to 'level the playing field' for candidates, one alternative to a credit check is fact-checking a resume."